設計Logo前的15個重要問題 15 Questions to Ask Before Designing a Logo

作為一間專業的品牌agency，好多時第一個job就係要做好客戶個Logo。每位富經驗的設計師都清楚知道，在開始Logo設計之前，必定要問咗幾條問題先至可以做嘢。以下是黃芥末廣告及市場策劃開始一個Logo設計之前會問客戶的15條必問問題。

1. 您會如何描述您的服務/產品？

2. 貴 司的目標是什麼？

3. 為什麼要要一個新商標？ （如果他們已經有了）您想新商標能為品牌帶來什麼？

4. 您的目標客戶群的年齡層是多少？

5. 誰是您的主要競爭對手？

6. 您與競爭對手有什麼不同？

7. 有公司口號嗎？如果有，你會喜歡出現在商標嗎？

8. 在您腦海中有什麼特別的圖像能代表您的商標嗎？

9. 您有任何顏色偏好嗎？還是現有已經有品牌的顏色？

10. 有什麼顏色您不想使用？

11. 什麼形容詞最好地描述您的商標？

12. 您想要傳達什麼的感覺或消息給那些看到商標的人？

13. 您喜歡您的商標是一個符號、文字還是兩者兼而有之？

14. 您會在哪裡使用您的商標？

15. 最近有什麼商標最吸引你？為什麼？

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As a branding agency, we often start the brand project from client’s logo. Every experienced designer clearly knows that a list of questions must be asked before starting the work. Here’re 15 essential questions Mustard will go through with client in creating their logo.

1 How would you describe your services and/or products?

2 What are the goals of your company?

3 Why do you want a new logo? (if they already have one) What do you want your new logo to achieve?

4 What’s the age range of your target customer base?

5 Who are your main competitors?

6 How are you different from your competitors?

7 Do you have a tag line? If so, would you like it stated along side your logo?

8 Do you have any specific imagery in mind for your logo?

9 Do you have any color preferences, or existing brand colors?

10 Do you have any colors that you do not wish to use?

11 What adjectives should best describe your logo?

12 What feeling or message do you want your logo to convey to those who see it?

13 How do you prefer your logo to be symbol, typographic or both?

14 Where will you logo be used?

15 What logos recently appeal to you and why?